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Culture·2026
Signal
Visual identity and festival website for an electronic music festival, built around a living particle system.
- Client
- Signal Festival
- Role
- Visual identity, festival website
- Sector
- Culture
- Year
- 2026

The challenge
An electronic music festival with a cult following and a new, much bigger venue. The identity had to scale from posters to a 40-metre LED wall without losing its edge.
Our approach
A living particle system that reacts to each artist's tempo, generated in code and used across print, motion, stage visuals and a website that sells out the line-up page by page.
Results
Sold out
in 9 days
36k
tickets across three nights
1
system

