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Retail·2025
Lumen
A mobile-first shopping experience and campaign for a lighting brand moving from wholesale to direct.
- Client
- Lumen Lighting
- Role
- Mobile app, campaign
- Sector
- Retail
- Year
- 2025
The challenge
Lumen sold designer lamps through wholesalers and had never spoken to its customers directly. Moving to direct-to-consumer meant building a voice and a store from scratch.
Our approach
We designed a mobile-first shopping experience built around rooms, not catalogues, and a launch campaign shot at dusk — the moment people actually turn their lights on.
Results
41%
of revenue now direct
2.4×
average order value
180k
campaign views in week one
