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Fintech·2026
Halyard
A calmer, more human brand and website for a lending platform that used to sound like a bank.
- Client
- Halyard Finance
- Role
- Brand strategy, identity, website
- Sector
- Fintech
- Year
- 2026
The challenge
Halyard lends to small businesses, but its brand sounded like every bank its customers were trying to avoid. Applications stalled on a cold, form-heavy website.
Our approach
We repositioned Halyard around one promise — money that moves at the speed of your business — and rebuilt the identity and site around plain language, warm typography and a three-step application.
Results
+64%
completed applications
−38%
time to first decision
4.8★
Trustpilot after relaunch
