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Skincare·2025
Assay
Identity, packaging and e-commerce for a lab-born skincare line with a scientist’s attention to detail.
- Client
- Assay Labs
- Role
- Identity, packaging, e-commerce
- Sector
- Skincare
- Year
- 2025
The challenge
A lab-born skincare line with real science behind it, lost on a shelf of beige minimalism. The founders wanted to look like a lab without looking clinical.
Our approach
A precise, measured identity: lab-grade typography, a colour code for every active ingredient and packaging that reads like a well-designed instrument. The store mirrors it with ingredient-first product pages.
Results
3.1×
online revenue in year one
27%
repeat purchase rate
12
new retail partners
